The picture
It’s not a stock photo. It’s their roof. We measure the real house first — the roofline, the angles, the way it sits on the street — then light it the way you’d install it. A brochure shows a house. LightIQ shows their house.
For holiday & permanent lighting pros
Mail every house a picture of itself, in lights.
Give us one address. We find the homes worth mailing, put your lights on each one, and mail a postcard with that house on the front. Printed, mailed, tracked.
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The render
It’s their roof. In every color you hang.
Drag the handle to take the house from daylight to lit. Tap a color to change what it’s wearing. Same roof, same angles, same house — lit the way you’d install it.
- The exact house
- The true roofline
- Lights where a crew would hang them
How it works
Target. Choose. Light. Send.
Every campaign runs the same four steps. Learn it once.
- 01
Target
Pick the homes. One address, a neighborhood, your customer list, or one house at the door.
- 02
Choose
Holiday or permanent. Every color you hang.
- 03
Light
A picture of every home, lit the way you’d install it. Each one gets its own landing page and its own QR code.
- 04
Send
A postcard with their home on the front, printed and mailed. Or copy the link and send it yourself.
Four ways to start
Upload your customer list
Everyone who’s ever paid you. Lit, printed, mailed.
Around a finished job
The truck’s still on the street. Light the whole block while it is.
Pick a neighborhood
One anchor address. Set the home count. LightIQ spreads out from there.
Light one house
Standing at the door. Picture it on your phone. Hand it to them.
What you get
One address. Every piece of the campaign.
Their house on the front, the mail, the landing page, and the tools to run it again.
The postcard
The most personal piece of mail on the street. Generic postcards get tossed standing over the recycling bin. One with their own house on it gets carried inside, shown to a spouse, stuck to the fridge until December. Printed and mailed through LightIQ — you never touch a printer.
The landing page
Change the offer once. It changes everywhere. Cards mailed in July are still on fridges in October. Update your page and every card you’ve ever mailed updates with it — Christmas-in-July becomes last-spots-in-November without reprinting a thing. The paper is fixed. The offer isn’t.
The colors
Holiday lighting sells a season. Permanent lighting sells every one of them. Warm white, multicolor, Frozen, the Fourth, St. Patrick’s. Show a homeowner the same roof five ways and you’re no longer selling a service. You’re helping them choose.
The tracking
Every card knows which house it went to. One QR code per home. Not per campaign. Per home. So when a scan comes in you don’t get a data point. You get an address.
The dashboard
Know what your marketing did. Homes reached. Cards mailed. Scans logged. Campaign by campaign. You’ll stop wondering which spend worked. You’ll be looking at it.
Your own site
We build a unique website for every customer.
Your logo up top. Their house in lights.
Pricing
Light any home for $1.00. Mail it for $2.00 more.
A mailed postcard in the U.S. is $3.00 all in, or $2.64 for members. Postage, printing, tracking, and a landing page for every home are included.
- Send it yourselfDownload it or copy its link, then text or email it. The link opens a page with their house lit up.
- Show it at the doorType the address or snap a photo. Their house, lit, on your phone.
- Put a quote on it MembersYour packages next to the picture, on its page.
- Mail itWe print it and mail it for $2.00 more, with a QR code to its page.
Pay as you go
Try it on a few homes first.
Regular prices
$1.00/ picture
$3.00 printed and mailed
Create account
No monthly fee
Add credit when you need it, from $25.
Good for
- Sending now and then
- Lighting one house at the door
- Nothing to cancel
Membership
RecommendedStart small. Grow your area every month.
Member prices12% off
$0.88/ picture
$2.64 printed and mailed
Start membership
$99 a month
$100 in Loyalty Credit value every monthFor pictures, postcards, or a mix of both. Enough for 100 pictures or 33 mailed postcards.
400 Loyalty Credits, valued at regular prices.
Members also get
- Buy more any time at 12% off
- Grows every 3 months you stay: up to $137.50 of sending by month 10
- Unused Loyalty Credits roll over while you’re a member
- Bulk deals for big campaigns
- Quotes for your customers
- Prospect Packs, where they’re live
Big campaigns
Light up a whole neighborhood at once.
Bulk pricesUp to 22% off
from$0.78/ picture
from $2.35 printed and mailed
Book a call
Free, 45 minutes on Zoom.
On the call
- A Territory Specialist plans your area with you
- See your campaign built live on real homes
- Compare packages and choose what fits your goals and budget
- Leave with a plan and your branded landing page
Questions
What can I do with a picture without mailing it?
Every picture gets its own page and link. Copy the link or download the picture, then text it, email it, or add it to your CRM. Your customer opens a page with their house lit up. Show it at the door from your phone, and members can add a quote to the page.
Can I send pictures to my whole customer list?
Yes, and you do the sending. Upload your list and we light every home we can confirm. Homes we can’t light cost nothing, and you can add your own photo where there’s no street view. Then download each picture or copy each link, one home at a time.
What do I get back for the $99?
Loyalty Credits for 100 pictures or 33 mailed postcards every month, worth $100 at regular prices. The amount grows every 3 months you stay, to $137.50 by month 10. Buy more any time at 12% off. Unused Loyalty Credits roll over while you’re a member.
Can I cancel any time?
Yes, right in LightIQ. Your membership keeps running to the end of the month you’ve paid for, or the end of an included trial. Membership bills monthly, starting the day you join or when an included trial ends. Pay as you go has nothing to cancel: you only pay when you buy credits.
What happens on the call?
It’s free: 45 minutes on Zoom with a LightIQ Territory Specialist. Bring the neighborhoods you want to work, and you’ll see your campaign built live on real homes there. We walk through the package options and help you choose what fits your goals and budget. You leave with a marketing plan and your branded landing page.
Every house is a customer. They just haven’t seen it yet.
Start your membership, pick an address, and we’ll build the rest.
Get started — $99/mo